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Glossary/BerberCultural

Berber

The historically predominant external term for the indigenous peoples of North Africa, used widely in rug commerce, though "Amazigh" is the preferred self-designation.

Berber (English/French), Barbar (Arabic: بربر), Amazigh (self-designation). The Tamazight language's own term for the people is Amazigh; the term for the language is Tamazight.
Definition

"Berber" derives from the Greek barbaros and Latin barbari, the ancient term for peoples who did not speak Greek or Latin. It was adopted into Arabic as Barbar (بربر) and into European usage through French administration in North Africa.

In the rug market, "Berber" is the most common international search term for Moroccan Amazigh rugs, so the term with the most search volume is not the one the people themselves prefer. Tilwen uses "Amazigh" as the primary term throughout, and "Berber" where it helps people find the work. Many people use both.

Why it matters for buying
The distinction between "Berber rug" and "Amazigh textile" is partly semantic and partly substantial. A seller who uses "Berber" as a general atmospheric descriptor for any Moroccan-looking rug may be describing something made in a factory. A seller who uses "Amazigh" with regional and community specificity is almost always describing something different in kind.
Related Terms
AmazighThe indigenous people of North Africa. The word means "free people" in Tamazight.TifinaghThe ancient script of the Tamazight language, used by Imazighen across North Africa and the Sahara, and visually related to several motifs in Amazigh weaving.Tribal AttributionThe practice of naming a rug after the tribe or community that made it. Often accurate. Sometimes commercial mythology. The difference matters.
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