Rugs with receipts.
Every rug online arrives wrapped in a story. Ours come with the paperwork: where it was woven, how, from what, and what the pattern may say.
- Tradition
- Beni Ourain
- Region
- Middle Atlas
- Wool
- Undyed, hand-spun
- Weave
- Pile-knotted
- Age
- Stated, never guessed up
The weight is the tell.
Mountain wool is long, soft and full of lanolin. A real Middle Atlas pile rug is heavy for its size.
Old red turns garnet.
Madder deepens as it ages. Synthetic red fades, or stays flat where it started.
The name is a people.
Beni Ourain, Zemmour, Beni M'Guild: confederations of weavers first, a look in a catalogue a distant second.
Eleven ways
to weave a floor
All traditionsBeni Ourain
Middle Atlas, Morocco
Beni M'Guild
Middle Atlas (Khenifra), Morocco
Beni M'Rirt
Khenifra province, Middle Atlas, Morocco
Azilal
central High Atlas, Morocco
Boujad
Khouribga province, central Morocco
Zemmour
Khemisset and Tiflet, Middle Atlas plateau, Morocco
Zayan
western Middle Atlas, Khenifra region, Morocco
Talsint
eastern High Atlas, Figuig province, Morocco
Taznakht
Draa valley, Ouarzazate province, southern Morocco
Zanafi
Draa valley, southern Morocco, and surrounding Atlas communities
Boucherouitte
Casablanca and around — and some rural Atlas communities
Every rug online arrives wrapped in a story. We tell you what's true, and where the story ends.
Read our approachStories
All storiesThe Three-Year Red
How to catch a rug lying about its dye, taught by a woman with a knife in the dirt.
The Origin Story
You want to know where the Moroccan rug began. The answer is dust — and that turns out to be the interesting part.
The Frenchman and the Blanket
How a shepherd's blanket ended up on the floor of the most famous modern houses of the century.